Start-Up Resource Centre

Your go-to source for all things start-up.

Welcome to The Start-Up Resource Centre


A central hub for small and early-stage businesses to get the latest insights and actionable tips to grow a brand.

Whether you’re looking for easy-to-read blog posts, downloadable templates, or tips and tricks, RCM is here to support start-ups to scale their businesses.

Resources

Tools, templates, and techniques to grow your brand.

The All-In-One Toolkit

30+ useful tools to supercharge your business for start-ups and small businesses looking to make their first $1M in revenue.


Effective Ads Crash Course

Everything you need for impactful ads that convert high-quality leads.

Coming Soon

Lead Tracking Spreadsheet

Track and manage your sales leads with this easy-to-use Lead Tracking Spreadsheet.

Coming Soon

SEO Checklist

Make sure you’re optimized in every way. Includes on-page SEO, keyword research, and AI visibility.

Coming Soon

Blogs

Bite-sized marketing insights.

3 Things You Need to Know Before You DIY Your Branding
Red Cat Marketing Red Cat Marketing

3 Things You Need to Know Before You DIY Your Branding

When launching your start-up, branding often ends up on the list of tasks you think you can do yourself. With powerful, amazing, magical tools like Canva (big Canva fans over here), it seems like a practical way to save your limited budget. 

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From 0 to 100: Obtaining Your First 100 Sales
Red Cat Marketing Red Cat Marketing

From 0 to 100: Obtaining Your First 100 Sales

You’ve established your business. You have a valuable offer, competitive pricing, a professional website, a lead nurture program, and you really understand your customers. Then you start to think…”Okay now what?”

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Content That Converts
Red Cat Marketing Red Cat Marketing

Content That Converts

Providing content to target audiences in a way that feels organic is critical to improving your brand and converting leads to sales. The right information needs to be provided at the right time - this is where content marketing comes in.

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Positioning - Why You Need It, How to Build It
Red Cat Marketing Red Cat Marketing

Positioning - Why You Need It, How to Build It

Achieving brand success does not happen overnight. As the world transitions increasingly to mobile, this creates significant challenges for a modern brand as studies suggest consumers get exposed to at least 5,000 ads every single day. 

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