Black Friday can be a goldmine for businesses, but it doesn’t just have to be for the big retailers (cough cough, we’re looking at you massive online marketplace that won’t be named).

Black Friday isn’t the time to post a discount and hope for the best. It’s like the World Series of e-commerce, and (like the Blue Jays ⚾️) your brand needs to show up to win.

So you’ve posted the pictures, created the stories. Everything is looking ✨ aesthetically pleasing ✨, and you’re thinking: “Yeah, I’ve cracked the Instagram code!!”.

You know when you’re online shopping, see something you like, decide not to buy it and then it starts following you across the internet like a clingy ex? Yup, that’s retargeting.

Once upon a time, there was a hardworking and sleep deprived business owner facing their greatest enemy of all (and we’re not talking about misplacing their cup of coffee ☕).

When launching your start-up, branding often ends up on the list of tasks you think you can do yourself. With powerful, amazing, magical tools like Canva (big Canva fans over here), it seems like a practical way to save your limited budget. 

You’ve established your business. You have a valuable offer, competitive pricing, a professional website, a lead nurture program, and you really understand your customers. Then you start to think…”Okay now what?”

You’re spending your limited and valuable budget on paid ads, thinking they’re going to bring in tons of sales, but then they don’t. Did we get that right?