
Start-Up Resource Centre
Your go-to source for all things start-up.
Welcome to The Start-Up Resource Centre
A central hub for small and early-stage businesses to get the latest insights and actionable tips to grow a brand.
Whether you’re looking for easy-to-read blog posts, downloadable templates, or tips and tricks, RCM is here to support start-ups to scale their businesses.

Resources
Tools, templates, and techniques to grow your brand.
The All-In-One Toolkit
30+ useful tools to supercharge your business for start-ups and small businesses looking to make their first $1M in revenue.
Effective Ads Crash Course
Everything you need for impactful ads that convert high-quality leads.
Coming Soon
Lead Tracking Spreadsheet
Track and manage your sales leads with this easy-to-use Lead Tracking Spreadsheet.
Coming Soon
SEO Checklist
Make sure you’re optimized in every way. Includes on-page SEO, keyword research, and AI visibility.
Coming Soon
Blogs
Bite-sized marketing insights.

The Art of Storytelling: Crafting Unforgettable Brand Narratives
Once upon a time, there was a hardworking and sleep deprived business owner facing their greatest enemy of all (and we’re not talking about misplacing their cup of coffee ☕).

3 Things You Need to Know Before You DIY Your Branding
When launching your start-up, branding often ends up on the list of tasks you think you can do yourself. With powerful, amazing, magical tools like Canva (big Canva fans over here), it seems like a practical way to save your limited budget.

From 0 to 100: Obtaining Your First 100 Sales
You’ve established your business. You have a valuable offer, competitive pricing, a professional website, a lead nurture program, and you really understand your customers. Then you start to think…”Okay now what?”

Crack the Code: Ads That Convert 150% Better
You’re spending your limited and valuable budget on paid ads, thinking they’re going to bring in tons of sales, but then they don’t. Did we get that right?

Content That Converts
Providing content to target audiences in a way that feels organic is critical to improving your brand and converting leads to sales. The right information needs to be provided at the right time - this is where content marketing comes in.

Playing the Long Game - The Importance of Nurturing
All businesses need sales, there’s no question about it. How can you stay afloat with no revenue coming in? But, this doesn’t mean that all sales are created equal.

Positioning - Why You Need It, How to Build It
Achieving brand success does not happen overnight. As the world transitions increasingly to mobile, this creates significant challenges for a modern brand as studies suggest consumers get exposed to at least 5,000 ads every single day.

4 Reasons Why You Need a Marketing Plan
In the fast-paced world of business, having a marketing plan isn't just a good idea; it's an absolute necessity.

Why Start-Up Brands Need to Focus on Community
In a world where consumers are seeing anywhere from 100 to thousands of ads per day, brands need to get creative to cut through the noise.

SEO & AI Visibility For Start-Ups
Coming Soon!

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