Crack the Code: Ads That Convert 150% Better

You’re spending your limited and valuable budget on paid ads, thinking they’re going to bring in tons of sales, but then they don’t. Did we get that right?

We hear ya! More than 80% of ads actually fail to meet the attention threshold that’s necessary to make a lasting impression on consumers. And, if it doesn’t make an impression, it won't lead to a sale.

Paid ads can be difficult, but we’ve got some tips to ensure your next ads see some real results. Keep reading if you’re ready to change your ad game, and don’t forget to share with a friend if you find this useful.

Hyper-Specific Targeting

If you’re looking to have any kind of success with paid ads, it is crucial that you narrow down your target audience. 

Who is your audience? Where can you find them? What do they like? All good questions you need to know the answers to.

Research your audience to not only identify their demographics and psychographics, but their interests and buying behaviour as well. The more specific you can be about who you’re trying to reach, the more likely that your message will get in front of them. 

In fact, after you target them once, target them again! Stay tuned for our retargeting mini blog (dropping soon🤫).

Ad Testing & Optimizing 

To get the most out of your ads, you must test to see what resonates the most with your audience. In comes the A/B Testing!

Creating different versions of your ad allows you to not only compare the copy and visuals, but also the formats, CTAs, landing pages, etc., that all contribute to persuading a consumer to give you their business.

Once you figure out which version of the ad your audience is more receptive to, you can choose to run that ad or combine effective elements to create a new ad. Even after the ad is live, you should still be regularly testing and updating your ads to ensure you are gaining as much traction as possible.

But remember, only test one element at a time so you know why it’s working (or not working).

Optimizing Organic Content 

Running ads is like going on a first date, you only have one chance to make a good impression.

At RCM, we are firm believers that you need to have your organic content in order before you run any ads. There’s no point in spending your budget on ads when your website isn’t optimized or your lead nurture strategy is weak (or non-existent!)..

Your website should have complete information, be free of broken links/pages, be fast loading, and mobile friendly in order to be ready to receive all the incoming ad traffic. Do you have data capture in place? A lead nurture program? 

If you’re present on social media, the idea of being polished extends to each of your social media profiles as well. Consumers are more likely to give you their business if all your touchpoints look professional and integrated.

✨Bonus Tip✨
Looking for more impactful tips? Try adding long-tail keywords to your keyword strategy! 

What is a long-tail keyword you ask? They are longer, more detailed search terms you can rank for in your paid ad campaign. Think “best long distance running shoes”.  

The benefit of adding long-tail keywords to your strategy is that they are more specific and there’s a lot less competition to rank for these search terms. Meaning more visibility for your ad (yay!). 

Like what you just read? Follow us on Instagram for regular insights and resources designed to help you grow your business to $1M in revenue.

Sources: https://www.warc.com/content/feed/over-80-of-ads-fail-to-reach-attention-threshold/en-GB/6899#