July is a content creator’s dream and a social media manager’s stress test. From major events to trending conversations, there’s no shortage of opportunities for brands to engage in real time. Successful real-time marketing goes beyond reacting at lightning speed. It takes preparation, good judgement, and the ability to know when to join the conversation… and when it’s best to stay quiet.

Flip-flops on, goals off. As consumers shift into summer mode, brands need to rethink their approach… or risk watching their results head out of office, too.

When people hear experiential marketing, their mind tends to jump to B2C. They’ve got the flashy pop ups, the larger than life installations, and the guy in a branded cowboy hat handing out beef jerky.

B2B? Trade show booths, conferences, and the occasional branded pen of a company you’re never going to work with. Ewwww.

Spring has officially sprung, and that means it’s time to usher in the spring cleaning. We're airing out your (marketing) dirty laundry to figure out what’s working, what’s not, and what is quietly making everything more complicated than it needs to be.

Every March, the world loses its mind over Cinderella stories: A team nobody believed in, a scrappy group from a small school that just kept winning, the moment the bracket buster becomes the bracket.

At Red Cat Marketing, we've been watching the same thing happen in marketing. The big-budget favourites show up year after year with their TV commercials and mega influencer deals and every year, a scrappy underdog tactic walks onto the court and sends them home early.

We all know the Super Bowl isn’t really about football, it’s all about the ads (and the snacks… nom, nom). With millions of viewers glued to their screens all day (your couch knows the truth), it’s the perfect stage for brands and movie studios to drop their latest and greatest. Between commercials, movie trailers, and sneak peeks, it’s an opportunity to grab your attention in between bites of chicken wings and create some real buzz.