Flip-flops on, goals off. As consumers shift into summer mode, brands need to rethink their approach… or risk watching their results head out of office, too.

When people hear experiential marketing, their mind tends to jump to B2C. They’ve got the flashy pop ups, the larger than life installations, and the guy in a branded cowboy hat handing out beef jerky.

B2B? Trade show booths, conferences, and the occasional branded pen of a company you’re never going to work with. Ewwww.

Spring has officially sprung, and that means it’s time to usher in the spring cleaning. We're airing out your (marketing) dirty laundry to figure out what’s working, what’s not, and what is quietly making everything more complicated than it needs to be.

Every March, the world loses its mind over Cinderella stories: A team nobody believed in, a scrappy group from a small school that just kept winning, the moment the bracket buster becomes the bracket.

At Red Cat Marketing, we've been watching the same thing happen in marketing. The big-budget favourites show up year after year with their TV commercials and mega influencer deals and every year, a scrappy underdog tactic walks onto the court and sends them home early.

We all know the Super Bowl isn’t really about football, it’s all about the ads (and the snacks… nom, nom). With millions of viewers glued to their screens all day (your couch knows the truth), it’s the perfect stage for brands and movie studios to drop their latest and greatest. Between commercials, movie trailers, and sneak peeks, it’s an opportunity to grab your attention in between bites of chicken wings and create some real buzz.

A new year always brings a sense of momentum. Fresh goals. New budgets. Big plans.

If there’s one thing the past few years have taught marketers, it’s this: starting strong matters.

2026 is a brand-new year, and it’s the perfect time to step back, reset, and make sure your marketing is built on the right foundation. Platforms are evolving, buyer behaviour is shifting, and competition is only getting louder. What worked last year may not deliver the same results this year, and in many cases, small inefficiencies quietly add up to big missed opportunities.