Are we seriously in April already?? It seems like 2025 just began and BAM just like that Q1 is done, Q2 is here and before you know it, you’re going to be buying Christmas presents. Okay, maybe we’re not quite there yet, but it’s no joke that this year is flying by. So, how do we make the most of Q2 and beyond? To start, we need to evaluate what we’ve done in Q1, determine what worked, what didn’t work, and what REALLY didn’t work, and adjust as needed.  We’ll walk through 3 key areas you need to evaluate in order to ensure a more successful Q2. In these areas even small tweaks can bring about big wins.

Want to know the secret to standing out in today’s crowded market? It’s not about what you’re selling—it’s about how you make people feel. Forget the outdated strategy of simply listing product features - let's be real, it’s all about the experience now. If you’re not focusing on the experience your brand creates, you’re missing the mark. It’s time to sell the feeling, not just the thing! Selling experiences is about tapping into human emotions, memories, and connections—the feelings your customers walk away with after engaging with your brand. It’s about creating a lasting impact that goes beyond the product’s functionality or value proposition.

30 seconds and 8 million dollars later... a brand's ad is seen by approximately 123 million people. The question is, was it worth it? It depends on a brand's ability to grab viewers' attention, evoke emotion and stand out from the crowd. Some brands took a safe approach and leveraged familiarity by including celebrities, but did these brands stand out if they all used celebrities? Some took a comedic or heartfelt approach, while others went more modern by leveraging AI and using a futuristic spin. One thing is for sure, the NFL coaches and CMOs were put to work. Let’s see if it paid off.

We’re a couple weeks into the new year and that means it’s trend time. As we kick off 2025, we say good riddance to the year behind us - no-one will argue that it was a doozy! All that happened in the previous 12 months, had a significant impact on consumer behaviour… both in how we consider what to buy and what we actually purchase.  

For businesses that are in the growth phase, they really have to understand these changes; it’s essential for maintaining momentum and standing out in competitive markets. 

In a world where trust is harder to come by than a parking spot at Costco on a Saturday, it’s no wonder trust levels are shifting globally. According to the 2024 Edelman Trust Barometer, trust in institutions, businesses, and media is declining across North America and Europe. But, let’s get down to it…. what does that mean for your business? In this blog we’ll give you a cheat sheet to understanding how these trends impact your customers, their wallets, and your bottom line—plus what you can do to stay ahead of the game.

With 2024 close to wrapping up, 2025 is right around the corner. That means it’s time to plan for the marketing year ahead and, here at RCM, time to analyze how our Clients marketing performed. Whether you are unsure if you need to make changes to your marketing, your ROI is lacking or you just want to see how your brand is stacking up against your own objectives or the industry standards, we recommend everyone complete a marketing audit in order to kick off 2025 with their best foot forward.