A new year always brings a sense of momentum. Fresh goals. New budgets. Big plans.

If there’s one thing the past few years have taught marketers, it’s this: starting strong matters.

2026 is a brand-new year, and it’s the perfect time to step back, reset, and make sure your marketing is built on the right foundation. Platforms are evolving, buyer behaviour is shifting, and competition is only getting louder. What worked last year may not deliver the same results this year, and in many cases, small inefficiencies quietly add up to big missed opportunities.

2025 has been a whirlwind, for marketers, for platforms, for brands and pretty much for the world in general. As always, we like to take a step back, reflect on what’s happened, and think about how these trends are shaping the future of marketing.

From AI-driven creative shifts to social media shakeups, here’s our month-by-month recap of the marketing highlights so far in 2025, and be sure to read to the end, where we offer a glimpse at what we predict for 2026!

2026 is almost here (believe it or not), and the marketing landscape is gearing up for one of its biggest shifts yet. Right now, your competitors are already making decisions that will determine who thrives in 2026… and who quietly fades out. The brands that win won’t be the ones scrambling to adjust when January arrives, they’ll be the ones preparing today. If you want to make sure you’re not on the wrong side of that divide, keep reading. The marketing shifts you actually need to care about are already taking shape.

Believe it or not Q4 is really here! The mildly chaotic stretch between October and December when budgets need spending, campaigns need launching, and everyone’s trying to squeeze twelve months of marketing into three. It’s a caffeine-fueled blur of “let’s just get this out before the holidays” energy, but also, a golden window of opportunity if you know how to play it right.

The B2B lead generation landscape is more competitive than ever. For mid-sized companies, the challenge is even greater: enterprise-level strategies are too complex and costly, while small-business tactics often don’t scale. The result? Wasted effort, wasted budget, and too few qualified leads.

But here’s the good news: lead generation doesn’t have to feel like guesswork. By focusing on strategies that are efficient, measurable, and scalable, companies can stand out and consistently fill their pipeline with the right prospects. In this blog, we’ll dive into what’s actually working in lead generation today.

There’s no denying it, AI has sparked a wave of questions (and anxieties) in the marketing world. Everywhere you look, there’s chatter about whether machines will replace marketers altogether, automating strategy, content, and customer engagement with little to no human touch. It’s a real concern for many professionals, especially as AI tools become more sophisticated and capable of handling tasks that once felt uniquely “human.” However, here’s the truth: AI is only as good as the inputs you give it.