You’re spending your limited and valuable budget on paid ads, thinking they’re going to bring in tons of sales, but then they don’t. Did we get that right? We hear ya! More than 80% of ads actually fail to meet the attention threshold that’s necessary to make a lasting impression on consumers. And, if it doesn’t make an impression, it won't lead to a sale. Paid ads can be difficult, but we’ve got some tips to ensure your next ads see some real results. Keep reading if you’re ready to change your ad game, and don’t forget to share with a friend if you find this useful.

Crafting a successful lead nurture strategy involves more than just sending a few follow-up emails, it requires thoughtful planning and execution across several key areas. From understanding where your leads are in the buyer journey to tailoring content that speaks to their specific pain points, effective nurturing is about building trust and guiding prospects toward making a decision. It's not a one-size-fits-all approach, it’s about delivering the right message, to the right person, at the right time.

Email marketing is one of the most powerful tools in the digital toolbox as it's direct, cost-effective, and incredibly measurable. Done right, it builds real relationships, drives traffic, and boosts sales. Plus, email allows for personalized messaging and smart audience segmentation that actually resonates. In this blog, we’ll break down the strategies and tips you need to create email campaigns that don’t just land in inboxes, but drive results.

Are we seriously in April already?? It seems like 2025 just began and BAM just like that Q1 is done, Q2 is here and before you know it, you’re going to be buying Christmas presents. Okay, maybe we’re not quite there yet, but it’s no joke that this year is flying by. So, how do we make the most of Q2 and beyond? To start, we need to evaluate what we’ve done in Q1, determine what worked, what didn’t work, and what REALLY didn’t work, and adjust as needed.  We’ll walk through 3 key areas you need to evaluate in order to ensure a more successful Q2. In these areas even small tweaks can bring about big wins.

Want to know the secret to standing out in today’s crowded market? It’s not about what you’re selling—it’s about how you make people feel. Forget the outdated strategy of simply listing product features - let's be real, it’s all about the experience now. If you’re not focusing on the experience your brand creates, you’re missing the mark. It’s time to sell the feeling, not just the thing! Selling experiences is about tapping into human emotions, memories, and connections—the feelings your customers walk away with after engaging with your brand. It’s about creating a lasting impact that goes beyond the product’s functionality or value proposition.

30 seconds and 8 million dollars later... a brand's ad is seen by approximately 123 million people. The question is, was it worth it? It depends on a brand's ability to grab viewers' attention, evoke emotion and stand out from the crowd. Some brands took a safe approach and leveraged familiarity by including celebrities, but did these brands stand out if they all used celebrities? Some took a comedic or heartfelt approach, while others went more modern by leveraging AI and using a futuristic spin. One thing is for sure, the NFL coaches and CMOs were put to work. Let’s see if it paid off.