Hashtags Won’t Save You: How to Turn IG Followers into Leads
So you’ve posted the pictures, created the stories. Everything is looking ✨ aesthetically pleasing ✨, and you’re thinking: “Yeah, I’ve cracked the Instagram code!!”.
But when it comes to your leads… crickets. Literal tumbleweeds rolling through your DMs.
Sound familiar?
You’re not alone. Plenty of businesses are building engagement and growing their followers, but when it comes to turning momentum into leads, ghost town.
No panic necessary, RCM’s got your back.
Today, we’re breaking down three actionable ways to turn your IG followers into leads. And yes, they are way more effective than stuffing 30 hashtags into your caption! (#Please #Stop #With #The #Excessive #Hashtags #🙃)
Clear CTAs
Tip: Always use a clear call to action, but level it up to make it more dynamic and interesting.
(That means no more boring “Contact Us” or “Get Started”. You’re better than that!!).
To get real results, your CTA needs to be:
Benefit Driven: Tell your audience exactly what they’ll get. Focus on them, not on your business.
Urgent: Use action words like “Unlock”, “Claim”, “Grab” and add urgency like “Only 5 spots left!!”, “Last chance to lock this in!”.
Visually Interesting: Break up text, use capital letters for emphasis, and sprinkle in emojis like digital seasoning.
Try something like:
DM us “PROTEIN” and we’ll send you 3 high protein snacks you can make in under 5 minutes 💪
Book a call and get a personalized muscle building plan made just for you 🔥
🚀 Unlock your free cheatsheet and grow faster without the guesswork!
Offer expires tomorrow at midnight! ⏳
IG Features
Tip: Treat your profile like a mini landing page (not just for cute dog pics, although we support it) and use all the available IG features to your advantage.
Highlights: Your highlight section should guide your audience through what you offer. Every highlight should have a purpose and should be moving your audience closer to taking action. Each highlight should be named appropriately. That means no sparkle emoji ✨ (unless you’re targeting magicians, then by all means carry on).
Create highlights like:
About: Who you are, what your offering is, and how to take the next steps with you (website, contact form, DMs).
Resources: Your offerings, lead magnet, and free resources.
Client Wins: Testimonials, before / afters, customer results, and transformations.
Pinned Posts: Showcase your most important and valuable posts. With only 3 pins available, feature:
Results: Impressive client wins
Offer: Your current program or lead magnets
Value: Insights or actionable tips to showcase your expertise
Stories: Use questions, polls and quizzes to interact with, segment, and discover your audience’s pain points with questions like:
“What is your biggest roadblock with nutrition right now? 🥗: Consistency, Tasty meals, Hitting protein goal”
“What is your #1 fitness goal this month? 💪”
Then follow up with a tailored DM:
“Hey! I saw you’re having trouble hitting your protein. Want a few high protein snack ideas to make it easier?”
DM Conversations
Tip: Start genuine and meaningful conversations with your audience that aren’t salesy or spammy.
Before jumping straight into the DMs, try warming up your audience a little bit. Engage with them. Like their content. Drop a comment. Reply to their story with a little fire emoji 🔥. They’ll be more receptive to your messages.
To get the conversation flowing, try:
Story Replies: Use their responses to your stories as conversation starters. Or if you’re feeling bold, reply to theirs. Yes, even the one of the ones of their daily pumpkin spice latte (who doesn’t love a good PSL 🎃).
Video Responses: Reply to someone’s question or story reply with a video instead. Videos are perfect for standing out, keeping the conversation engaging, avoiding longwinded text, AND proving you’re not a bot.
Caption Conversation Starters: End your caption with conversation starters like:
Curious if this would work for your business? Drop a 🚀 down below and I’ll send you a personalized recommendation!”
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