The Ultimate Guide to Smashing Your Black Friday Paid Ads
Black Friday isn’t the time to post a discount and hope for the best. It’s like the World Series of e-commerce, and (like the Blue Jays ⚾️) your brand needs to show up to win. With a cajillion other businesses vying for your audience’s attention, you need to be smart, strategic, and maybe a little bit extra.
BFCM success isn’t about doing more, it’s about doing it right. Hold on to your seats, we’re about to help you knock your seasonal sales out of the park. Ready? Let’s go.
Start Early
If you’re waiting until BFCM to show up, we hate to break it to you, but you’re already behind. 👀 Give yourself time to warm up your audience and prime them for all the amazing deals you’re about to offer. The more you show up, the more likely they’ll shop with you.
Tips:
Launch teaser content and awareness ads 2-3 weeks early.
Use engaging formats like video to grab attention.
Retarget your warm leads that engaged with your brand in the last 30 days.
Time Sensitive Offers
Nobody can resist a good deal (if you can, you’re stronger than us 🙈). If you want sales this Black Friday, you need to make your offer irresistible and impossible to ignore.
Tips:
Create a sense of urgency with language like “Only 3 left!” and “Final Hours!”
Add a countdown to your website, social media, and ads.
Instead of sitewide discounts, create bundles or tiered offers to encourage bigger purchases.
Mobile First
Newsflash: 64% of all web traffic is coming from mobile devices. If your site isn’t mobile-friendly, you’re basically telling half your audience you don’t want their money. Now that’s not a very smart financial decision, is it? 🤔 Optimize, optimize, optimize!!
Tips:
Keep your CTAs short and snappy.
Use large, easy to read text, thumb friendly designs, and vertical videos.
Preview your ads on mobile first before launching to make sure everything is visible.
Strategic Budgeting
Make your budget work smarter, not harder 😎. Stretch your budget by starting small while you learn what’s working, then go all in when it’s sale time.
Tips:
Start small (2-3 weeks before the sale) and increase your daily ad spend closer to BFCM weekend.
Monitor your ad performance daily and quickly pause underperforming ads.
Test your ad variations early so your best performing ad is ready before your sale begins.
✨ Bonus: Add a little bit of spice ✨
Want to stand out? Add special offers for early birds to build anticipation and excitement for your sales. Who doesn’t love a little bit of exclusivity, mystery, and fun?
Tips:
🎁 Throw in a mystery gift for the first 25 or 50 shoppers.
👾 Gamify your sale by hiding codes and icons in your content for secret deals.
🛒 Create a VIP landing page with early access just for your followers.
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