As this SaaS company’s organic presence continued to gain traction, they reached an important inflection point. With their positioning refined, messaging clarified, and organic content already proving what resonated with their audience, the focus shifted to scale. The strategy started with a deep dive into past performance, competitors, and more, and ultimately recommended paid LinkedIn to to amplify momentum strategically. 

Through the development of the strategy, we recommended starting with paid LinkedIn to extend reach while protecting efficiency. Focusing  on precise audience targeting and strategic placement, we were able to prioritize exposure within the right niche, over sheer volume. Rather than competing on spend, we leaned into smarter distribution of proven messaging to ensure the brand showed up consistently and credibly where it mattered most.

The result? A 51% increase in average website visits, a #1 ranking among competitors for average frequency, and #3 for impressions, all while spending 81% less than competitors. By scaling what was already working organically and pairing it with a disciplined paid strategy, the brand achieved meaningful growth, stronger visibility, and measurable results without unnecessary spend.