The Layla Martin brand touts the benefits of love and intimacy to a global following as well as offering several programs including a highly successful relationship coaching certification program. Layla Martin wished to keep a steady flow of new email list subscribers and have new applicants sign up for the various programs. 

Through content creation, social media management and social ad management, a steady stream of traffic was driven to the website to opt-in as new email subscribers. In addition, targeted digital media campaigns successfully drove applicants to sign up for the program. 

Brand communications were managed over social media, which included direct messaging potential subscribers and applicants pushing them further down the sales funnel. The Red Cat Marketing team optimized social ad spend to efficiently use a smaller budget. The team overhauled the social ad strategy by testing ad creative for different audiences, and eliminating audiences that tested well with similar creative. By eliminating unnecessary audiences, we were able to optimize the smaller budget while simultaneously strengthening targeting.