For 55 years, Mazda Canada has brought the joy of driving to millions of Canadians who celebrate their passion for innovation. Today, Mazda is one of this country’s most celebrated and beloved brands, with over 160 dealerships nationwide.

As Red Cat Marketing’s Client of over 12 years, we strategically provide communications to consumers at various stages in the marketing funnel and manage CRM activities to better equip existing and potential future customers with the valuable information they need.

We recommended Mazda develop a monthly eNewsletter, targeted to distinct audiences in English and French. The e-newsletter was designed to keep customers engaged after the honeymoon phase, increasing stickiness and ensuring Mazda would be top of mind when it was time to purchase a new vehicle.

Each issue of the eNewsletter features timely news and updates that are relevant to the various audiences and may include product news, lifestyle articles, updates about events, and more. The segmentation ensures the most relevant information reaches the right audience.

The newsletter has recently hit the 8 year mark, and engagement metrics have continued to climb steadily, well above industry benchmarks. With the majority of the content driving to the website, users can shop for cars and learn more about the brand, keeping them engaged in the Mazda story. The newsletter has an important impact on website metrics as well, driving traffic and engagement, and showing significant spikes around each deployment. The newsletter remains a key CRM tactic for Mazda, with several key innovations planned for the content and cadence in the near future.