Lexington Park is the developer of three purpose built rental properties called The Laurels. This is a sought out location, with walking access to amenities and only minutes to drive out of the city. This property is one of several that Lexington Park has planned for future development, each with its own distinct brand and target audience. Lexington Park wished to create a distinctive and memorable brand that, although separate from the parent company, still shares the same values and includes the same prestigious qualities as the parent company.

Red Cat Marketing accomplished this goal by developing a brand strategy and creating a distinctive brand identity including brand guidelines, a logo, leasing office materials, renderings, digital assets and other creative elements. This also included a short video advertisement with cut-downs for social media, and a digital brochure.