For 55 years, Mazda Canada has brought the joy of driving to millions of Canadians who celebrate their award-winning engineering and a passion for innovation. Today, Mazda is one of this country’s most celebrated and beloved brands, with over 160 dealerships nationwide. With limitations of in-person vehicle presentations due to COVID-19, Mazda was faced with the challenge of getting consumers up close and personal with the vehicle when they couldn’t go into the dealership.

To creatively get around this unprecedented challenge, Mazda launched a virtual showroom called the Mazda Live Experience (MLE). This unique online experience allowed potential and existing customers to view the CX-50 and CX-5 vehicles in a live Mazda “garage”. A brand ambassador provided one-on-one interactions, or group session walk around videos of the vehicles while sharing insights into their benefits, features, tips and tricks and answering any questions a consumer may have. Users were driven to the event through digital banners, email, and paid and organic social media, including many Facebook live events. 

The reviews for the MLE event were overwhelmingly positive. Users enjoyed the personable experience and loved the fact that they could ask very specific questions. As quoted by one of the participants “It was truly the next best thing to being in the dealership”.