Parker Services identified an opportunity in the market to expand their offerings and add services to their business, targeting a unique, new audience. To ensure a smooth transition, they recognized the need to build a robust social media presence within the community. Our team crafted a comprehensive social media strategy and equipped them with the tools to execute in-house.

We began by conducting an in-depth competitive analysis, including a social media audit, identifying opportunities for Parker Services in the market. This was followed by the target audience profiles and messaging framework. 

To streamline content creation, we established key content pillars that would guide all future posts, creating visually appealing content templates for each pillar. These templates made it easy for the Parker Services team to generate professional-looking posts quickly and maintain a cohesive aesthetic. 

Finally, we provided a guide that empowered the Parker Services team to execute their social media strategy confidently and effectively.

Our comprehensive approach equipped Parker Services with a solid foundation to transition smoothly to a service-based model, enhancing their local presence and fostering a stronger connection with their community.