Taylor Swift has brought over $300 million in brand value for the Chiefs and she isn't even a paid influencer - she’s an unofficial brand ambassador. An unofficial brand ambassador is a person who isn’t partnered with a brand in an official capacity (there’s no written agreement or any kind of contract in place) but they are unofficially associated with the brand. The person acts almost as an accidental influencer for the brand. Unofficial brand ambassadors can be an extremely powerful marketing tool, but they do come with a downside. Read on to discover more about the power of unofficial brand ambassadors!

If your friend having their regular Starbucks order 6 days a week shocks you in this economic environment, you may be in for a surprise. It’s no secret that the economy isn’t as strong as it was before the pandemic, with interest rates and large-scale layoffs. Economists are predicting that consumers will tighten their spending in 2024. However, that doesn’t mean that consumers will stop spending. Instead, it means that people will become more picky about what they choose to spend money on. As absurd as the Starbucks example may have seemed, people are expected to spend more on what is termed “affordable luxuries” in 2024.

Providing content to target audiences in a way that feels organic is critical to improving your brand and converting leads to sales. The right information needs to be provided at the right time - this is where content marketing comes in. Content marketing is a strategy that uses written and visual material to attract and retain customers by sharing appropriate content at the right time. Read on for some tips and tricks on how to successfully execute a content marketing strategy by strategically selecting the right content, following a step-by-step process and including some industry best practices.

In a world where consumers are seeing anywhere from 100 to thousands of ads per day, brands need to get creative to cut through the noise. This is especially the case for start-ups, who may not have the resources to engage in large-scale marketing efforts. We believe that Community-based marketing could be an ideal solution. Community-based marketing is a strategy that aims to build and nurture a community of fans or customers around a brand rather than focusing on immediate incremental sales.

You’re less likely to experience an HR nightmare when policies and procedures are put in place. Whether a solopreneur or a team of 1,000, businesses are working to cover everything from equality and diversity, to online etiquette and attendance, to help businesses run smoothly, consistently, and within their company standards.  As all workplaces are different, depending on your circumstances, different policies may work better. Consider the ones listed in this blog as a place to start!

2024 is officially here! Many of us are just getting back to the office after a little time off with friends and family. As we get back into the groove of things and begin to set goals for 2024, it’s important to reflect on what happened in 2023. Reviewing performance in 2023 can help start the new year off right.