2023 was a busy year both in the world of marketing, and for RCM! During this time, we find it fun to look back on the year and think about all that’s happened, especially in the world of marketing. Read as we go through the top trends and events of the year and how they affected us in the marketing world. And make sure you read through to the end, where we offer a prediction for 2024!

In, what feels like, an ever-evolving landscape of a post-pandemic world, the priorities of employees and businesses alike have undergone a significant transformation. Remote work, work/life balance, and fostering a vibrant company culture have become integral aspects of the modern workplace. Employees are eager to find positions that go above and beyond paying a living wage, and are looking to join companies who have embraced the necessary changes to continue encouraging a seamless work environment

As marketers we know that sending emails to your subscribers is a critical part of your communication strategy to remain top of mind. There are many purposes for sending emails. Whether your goal is to build credibility, build your brand, or promote a product or service, it is important to understand your audience and what engages them. This can be done by identifying who your audience is, setting benchmarks, and A/B testing.

Community in sports has always been a thing. Whether it’s celebrating when your team wins, or ruminating over a devastating missed goal, sports have always had a way of bringing us together. It increases meaningful connections and social bonds and, for the teams themselves, this can in turn translate to more people coming to more games. The thing is, as our countries become more diverse, in order to foster a community, sports organizations need to recognize the unique needs of each of its members

All businesses need sales, there’s no question about it. How can you stay afloat with no revenue coming in? But, this doesn’t mean that all sales are created equal. This is a challenge many of our clients with high-commitment products and services face. It’s unrealistic to expect the sales to come flying in, especially if you are a relatively new company with little to no trust built with your customer base. Instead, it’s important to get qualified leads and nurture those leads to push them further down the sales funnel. 

The truly great brands that revolutionize their industry all do one thing really well: they understand their competition by analyzing their opponents strengths, vulnerabilities and anticipated next move. Learning about which brands your customer is also considering as intimately as your own business, gives you an unparalleled advantage to outpace the competition.