Uptown 168 is a purpose-built rental building, with a goal of establishing a strong market presence and generating excitement among potential renters. The development required a compelling social media strategy that would build brand awareness, foster engagement, and drive leasing interest even before opening its doors.

As part of due diligence, an  in-depth competitive analysis allowed us to create key areas of differentiation, followed by developing target audience profiles based on extensive research and crafting a messaging framework.

To streamline content creation, a robust content strategy was created with key content pillars that guided all future posts and designed visually appealing content templates for each pillar. These templates ensured consistency and maintained a cohesive brand aesthetic. 

Beyond content, we developed a robust engagement strategy aimed at actively connecting with the target audience and local businesses in the area, strategically expanding our reach and ensuring Uptown 168 was firmly rooted in the area.

To maximize impact and nurture leads, our team executed this strategy for six months leading up to the grand opening and continued post-launch, ensuring sustained brand awareness and engagement. A key component of this approach was integrating with the core of the city, fostering a strong local presence.

The result? A 95% occupancy rate within just four months of opening, proving the power of a strategic, well-executed social media presence.