Parker Services identified an opportunity in the market to expand their offerings and add services to their business, targeting a unique, new audience.  To do so, we developed a go-to-market (GTM) strategy to effectively reach their new audience and establish their presence in the market. 

The GTM strategy consisted of a thorough cultural and economic review, as well as an in-depth competitive analysis and white space mapping, identifying key players in the market, pinpointing opportunities for Parker Services to differentiate themselves. 

Using insights from our analyses, we developed a messaging framework and communication strategy that clearly articulated Parker Services’ unique value propositions, establishing content pillars that provided a foundation for creating engaging and relevant content.

The purchase journey followed the customer’s path from awareness to decision-making with tactical elements using the PESO model, ensuring an integrated approach. 

KPIs and benchmarks were clearly identified, allowing the Parker Services’ team to successfully implement and measure throughout the launch.