So…your social engagement is sucking. You’re barely getting any likes, almost no shares, and comments, well, they’re not really happening either. But does it really matter?  Engagements allow us to gauge whether our content is interesting to our target audience. Higher engagements indicate a stronger relationship with the brand. Therefore, this is an extremely important social media metric to monitor especially if social media is a key piece of your overall marketing pie.

When it comes to communications, personalization, segmentation and targeting customers is just a natural way of doing business. So what is hyper-personalization? Is this just a new marketing word made up to describe something very similar? Well, maybe not. Hyper-personalization is a form of marketing that uses artificial intelligence (AI) in conjunction with real-time data. It creates communications such as emails, videos, and more that are customer-specific and highly granular. Hyper-personalization can also be referred to as one-to-one marketing. But aren’t we already doing that? 

In today’s fast-paced world, brands aren’t just selling stuff—they’re also expected to make a difference. This blog dives into the “human brand” concept and challenges whether they’re really a new and unique thing, or if it’s just some new marketing BS that we are trying to make out of nothing. Are brands really evolving into more empathetic, purpose-driven entities, or is this just a shiny new label for what companies have always done?

You are probably seeing them more and more. Brand Collaborations are a strategic partnership between two or more brands with common goals. While there are some must do’s when it comes to planning and executing a great brand collaboration, the results and success when done right can be one of the most powerful tools a brand can use.

In June we conducted our Annual Growth Survey, targeted to startups and scale-ups in both B2B and B2C segments globally. As we all know, running a business in the growth segment is both wildly exciting and scary as $%@!. As the business scales up, it becomes crucial to “stay ahead of the curve, adapt to market changes, and effectively implement your marketing strategies” - or so they say (and who is “they” anyway??). Our Annual Growth Survey provides real-time feedback on what we care about right now, and where we need to focus our attention moving forward.

As marketers, we’re always thinking about what we need to do in order to better our social presence. From consistent posting, to using links and tags, and more, there’s a lot to think about when it comes to optimizing social media. But we rarely stop to consider that there are some things we should NOT be doing. Sometimes, avoiding certain bad practices of social media are actually even more important than following the best practices.