The truly great brands that revolutionize their industry all do one thing really well: they understand their competition by analyzing their opponents strengths, vulnerabilities and anticipated next move. Learning about which brands your customer is also considering as intimately as your own business, gives you an unparalleled advantage to outpace the competition.

The best value propositions should quickly signal to customers why they should ultimately choose your product as it immediately addresses their pain point and is easy to recall in the moment. Knowing how to capture the hearts, minds and most importantly the wallets of consumers starts with doing some proper research to deeply understand your intended audience.

If you follow our social channels, chances are you’ve come across our VIP Days. Recently we debuted two exclusive VIP Days, a Marketing VIP Day, and a Social Media VIP Day. Since then, we’ve had an overwhelming response from our followers, inquiring about this opportunity. We are answering all the questions to get you all excited about the possibilities our VIP Days could bring.

One of the most hotly debated marketing topics in recent years is the notion of brand building and its relationship with lower funnel demand generation activities. Intuitively, we believe both have a role to play however marketers often have varying opinions on how to strike the right balance in the context of business priorities.

With every new piece of privacy legislation, and as tech companies remove user identity trackers within their platforms, B2B brands need to lean into innovation. Similar to B2C brands, consumers transition between personal and professional lives more fluidly as these are no longer distinct identities.

If you believe and follow the economists and pundits, preparing for a period of persistent economic uncertainty is wise. By incorporating a ‘never let a good crisis go to waste’ mindset, this presents tremendous opportunity as brands need to be forward thinking and focused not on survival but building the business.