Eirdal is a custom metal fabrication company that was acquired by our Client and needed a new brand strategy and visual identity to reflect the new ownership and name change.. In addition to the name change, the new owner had plans to expand the business beyond the current product line and the current target audience. 

Our goal was to create a distinctive & memorable brand identity to build awareness within the existing and new target audience, while also allowing for future growth. The new approach needed to be fresh and distinctive within the industry and also give a nod to the new owner’s personal values.

After a comprehensive process, we successfully created a new name, logo and brand identity for Eirdal. The new name ZABCo Service Corp, has personal ties to the current owner, and aligns with the new direction and goals of the brand, leaving plenty of room for growth and flexibility in the future for geographical expansion and project types.